Create an Elevator Pitch for your research | Get crystal clear clarity and more opportunities
Imagine you are getting into an elevator and someone asks you "what is our research all about", you need to describe what it is and why it is important before the elevator reaches its destination and the two of you part ways. By the time you exit the elevator, the other person should know exactly what problem your research is addressing, what it is that you are researching and why it is important.
But why would we care about putting an elevator pitch together? Firstly, formulating your elevator…